The R-word is the word ‘retard(ed)’.
Why does it hurt?
The R-word hurts because it is exclusive. It’s offensive. It’s derogatory.
WHAT: Spread the Word to End the Word is an effort to raise the consciousness of society about the dehumanizing and hurtful effects of the word “retard(ed)” and encourage people to pledge to stop using the R-word.
The campaign, created by youth, is intended to engage schools organizations and communities to rally and pledge their support at www.r-word.org.
WHY: Respectful and inclusive language is essential to the movement for the dignity and humanity of people with intellectual disabilities. However, much of society does not recognize the hurtful, dehumanizing and exclusive effects of the word “retard(ed).”
It is time to address the minority slur “retard” and raise the consciousness of society to its hurtful effects.
HOW: Visit www.r-word.org to learn how you can Spread the Word to End the Word.
For Media please contact:
Vice President, Development & Public Awareness
Celebrity activist John C. McGinley of the hit show “Scrubs” is a spokesperson for the campaign.